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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Minimum requirement
What you will learn in this course and more.
Every effort to market through online content is considered content marketing (and often employs SEO, paid search, and paid social advertising). For example, all these content types (and more) are grouped under the content marketing category:
SEO consists of carefully structuring and optimizing your website’s pages to achieve the best position possible on search engine result pages (SERPs) when internet users perform a search on an engine like Google that’s related to your business.
Make a website and manage its content using wordpress.
Any marketing that occurs through email is known as email marketing, and it’s not just for newsletters and coupons. All marketing-related interaction over email fits into this category.
Social Media Marketing is a practice that increases brand awareness and helps brands achieve their marketing objectives. A wide range of content buckets is available for social media marketing like videos, memes, static posts, trending posts, testimonials, stories, reels, etc.. If you perform SMM properly, there is a high chance that your conversion rates will increase, you will be able to build good top-funnel traffic, and your paid marketing cost will go down.
Affiliate marketing is a type of digital marketing in which companies reach out to third-party websites to advertise their products and services. These are also known as referrals. The target audience of the affiliate website becomes important in this aspect of digital marketing. Some of the ways that affiliates are incentivized are based on:
Mobile Marketing is a type of digital marketing focused on reaching the target audience via mobile devices. We all are excessive users of mobile devices and there is a good chance of tapping into their attention by following simple marketing strategies. Push notifications, emailers, social media posts, MMS, SMS, and newsletters are a part of Mobile Marketing.
Students must have basic knowledge in the following areas before they can be enrolled in this program. Students who don't have knowledge in these areas will have to pay the prerequisite fee (Check fees on the right) so that they can use one month and be orientated
Social media specialist, graphic designer, copywriter, influencer, SEO Specialist, marketing analyst, digital marketer, content strategist, e-commerce manager, project manager, creative director, photo and videographer, user experience designer etc.