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Marketing includes promotion, advertisement, and selling products and services to consumers. Marketing is the key component of any venture and includes aspects like writing product descriptions, designing website pages, improving customer services, establishing business & market segments, and conducting market research. Marketing involves strategies that aid in the growth of a business venture.
Minimum requirement
What you will learn in this course and more.
Sales management is the management of activities and processes relating to the effective planning, coordination, implementation, control, and evaluation of an organization's sales performance.
Learn The 7 Key Marketing Principles and How to Apply Them. Marketing is essential for your brand. But if you feel unsure of where to start, you aren’t alone. There’s a massive amount of work and thought that goes into a marketing strategy. learn all the principles and technics in the module.
1. Advertising targets potential customers while PR targets a wider audience including stakeholders, media, legislators, and the general public.
2. Advertising focuses on short-term goals such as sales promotion, while PR pursues long-term objectives such as a positive brand image.
You will learn all wha this course has to offer.
The study of consumer behavior is all packaged in this module.
Consumer behavior is the study of the elements that influence individuals' purchasing decisions, including environmental, psychological, and societal factors.
Microsoft Publisher is a desktop publishing application from Microsoft, differing from Microsoft Word in that the emphasis is placed on page layout and graphic design rather than text composition and proofreading.
Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android, iOS, and iPadOS. It features calculation or computation capabilities, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications. Excel forms part of the Microsoft 365 suite of software.
Students must have basic knowledge in the following areas before they can be enrolled in this program. Students who don't have knowledge in these areas will have to pay the prerequisite fee (Check fees on the right) so that they can use one month and be orientated
Brand Manager, copywriter, creative director, digital content creator, digital content writer, digital marking manager, marketing director, marketing cordinator, marketing research analyst, product marketing manager, search engine optimisation specialist (SEO) etc.